ADVERTS reports now available for download

The ADVERTS project summarizes the ten most important and evidence-based do’s and don’ts for minimising distraction by roadside billboards along with nine promising actions for road authorities to address the issue of driver distraction from roadside advertising. This output as well as the results of a literature review, an inventory of current practices in CEDR countries and other documents are available for you to download.

The ADVERTS' recommendations are designed to be usable and applicable in different countries and include consideration of the barriers to implementation that are likely to be encountered. Most importantly, the recommendations are based on evidence and therefore provide a valuable tool to address the growing problem of distraction on our roads.

Literature review

The ADVERTS' Literature Review gives you an extensive overview of what scientific research teaches us about the effects of roadside advertising on road safety: does it lead to more accidents? Which billboards are most distracting? Which features are most relevant? 

Download the literature review

Current practices and future trends

The report on Current Practices and Future Trends of ADVERTS describes the current practices in European countries regarding regulations or recommendations and guidelines. It shows that countries vary a lot in the level of detail of their regulations and recommendations. It also shows that there is more regulation for the placement of billboards than for their design and content. 

Download the report on current practices and future trends of ADVERTS

Research gaps and research strategies

Report on research gaps and research strategies available. This report gives an overview of knowledge gaps related to safety effects of roadside advertising. It also provides – without being exhaustive - suggestions for research methods that can help to fill the identified knowledge gaps.

Download the report on  research gaps and research strategies

Executive summary

The executive summary briefly describes the main findings from the three ADVERTS reviews by giving an answer to nine questions. Examples of these questions are the following: “Do roadside billboards lead to more accidents?”, “Do billboards affect driving behaviour?” and “How do road authorities currently deal with roadside advertising?”.

Download the executive summary

Recommendations: full report

This report gives an overview of the ten main recommendations from the ADVERTS project along with their scientific justification and illustrative examples of current practice in European countries. These recommendations describe recommended practice for the implementation of roadside advertising and are structured into four categories: ‘fundamental’, ‘location-based’, ‘content-based’ and ‘physical feature-based’. In addition to these recommendations, a separate set of recommended actions for road authorities is included.

Download the recommendations

Recommendations: infographic

The infographic is a visualised summary of the 10 recommendations and aims to be an easy-to-use document for road authorities.

Download the infographic and its printable version

Recommendations: webinar

This recorded webinar will give you a global overview of the ADVERTS project. The webinar starts off with some general background information on the project before it zooms in on the 10 recommendations for minimising distraction from roadside advertising. By way of conclusion, some recommended actions for road authorities are also discussed.

Watch the webinar here  (15 minutes).